New York – Friday, September 20, 2013
Mandarin Oriental New York
80 Columbus Circle, New York, NY 10023
|7:30 am-9:00 am||Registration, Continental Breakfast, Networking|
|9:00 am-9:10 am||Welcome: The Social Data TransformationMark Jeffries, Host & Moderator
Welcome: The Social Data Transformation
Gary Vaynerchuk is a talented entrepreneur, a self-trained social media expert, and a best-selling author. Recognizing the importance of e-commerce in 1997, Gary launched Winelibrary.com and helped grow his family business significantly from $3 million to $45 million by 2005 and then in 2006, with a Flipcam perched on top a NY Jets bucket, Gary began Wine Library TV which revolutionized the wine world.
In the spring of 2009, Gary and his brother AJ launched VaynerMedia, a new breed of agency that helps Fortune 500 companies like GE, PepsiCo, Green Mountain Coffee, the NY Jets, and the Brooklyn Nets find their social media voices and build their digital brands.
With close to 1 million followers on Twitter, Gary is recognized internationally as one of the top people every entrepreneur should follow and a social media trailblazer.
|9:10 am-11:40 am||Morning Program, including:|
|Welcome to the Social Economy - More InfoRob Bailey, CEO, DataSift
Welcome to the Social Economy
Social data is energy that now powers the economy, changing the way people and companies make decisions and communicate. While more than 70% of companies use social technologies, less than 5% are turning social and big data into business impact. This session will profile the dramatic impact of social on business transformation and share case studies from industry leaders who are building next generation social powered solutions to capture new customers and market share.
|Modern Marketing: The Shift from Advertising to EngagementJeff Dachis, Chairman & CEO, Dachis Group|
|Innovation In The Age of Social DataNick Halstead, Founder and CTO, DataSiftRoger Ehrenberg, Managing Partner, IA VenturesPaul Cheesbrough, CTO, News Corp|
|Social Data For Social Good: A Global View - More InfoRobert Kirkpatrick, Director, UN Global Pulse
Social Data For Social Good: A Global View
Can social data protect populations and improve human well-being? UN Global Pulse is an innovation initiative of the Executive Office of the United Nations Secretary-General tasked with using data technologies to monitor the impacts of global crisis, improve policy and detect human vulnerabilities. Global Pulse's Robert Kirkpatrick will talk about how social data is transforming communities, improving global readiness and impacting social and public policy for governments and aid organizations around the world.
|How The Other Half Lives: What Women Want from Social Engagement - More Info Stacy Morrison, Editor In Chief, BlogHer
How The Other Half Lives: What Women Want from Social Engagement
Today more women than men actively engage on Twitter, Facebook and Pinterest. Stacy Morrison, editor-in-chief of BlogHer, will look at the data behind how women use social media, share her insights on the exchanges women are looking for and why, and highlight some marketing success stories from BlogHer and other companies.
|Passion, Disruption and Connection: Building Brand in a Social World - More InfoIrfan Kamal, SVP, Digital/Social Strategy, Social@OgilvyNihal Mehta, Founder, Executive Chairman, LocalresponseAndrew Needham, Founding Partner & CEO, FacePaul Dyer, Head of Media & Engagement, W2O Group
Passion, Disruption and Connection: Building Brand in a Social World
Social networks are a hugely disruptive force, creating a seismic shift in how brands engage and providing tremendous opportunity to turn fans and friends into brand advocates and champions. But what really drives people to express their passion and promote your brand? Strategists and thought leaders from leading brand agencies will discuss the challenges their clients face and share global research on the new world of brand engagement online.
|11:40 am-12:40 pm||Lunch and Networking|
|12:10 pm-12:40 pm||Where's the Signal?
Valuing and Using Social Data to Drive Business Outcomes - More InfoDaniel Slotwiner, Head of Measurement Solutions, Facebook
Where's the Signal? Valuing and Using Social Data to Drive Business Outcomes
As social data becomes more readily available, it's incumbent upon end users and researchers to invest heavily in understanding the utility of that data. At a high level, this means assessing the quality and unique aspects of different sources of social data. It also means that we need to separate the signal from the noise and focus on the underlying social mechanisms that produce the data in order to insure that we're using it intelligently. In my presentation, I'll discuss the work of the Ecosystem Measurement team at FB, share some results and make a general call for more research linking social data to social outcomes.
|12:40 pm-2:30 pm||Afternoon Program, including:|
|Social Engagement: How Content SpreadsDerek Gottfrid, VP of Product, TumblrJon Steinberg, President & COO, BuzzFeedMark Josephson, CEO, bitly|
|Influencer Marketing: Cutting Through the NoiseJim Delaney, CEO, Marketwired|
|The Future of Context - More InfoRobert Scoble, Blogger & Author
The Future of Context
Technology now shapes and helps us make sense of the world. Robert Scoble will outline the five key technology transformations that are changing our world. Scoble will discuss the role of personalization, wearable computing and how the rise of big data combined with social data will change the way we live and work.
|The Current State of Social Media - More InfoGary Vaynerchuk
The Current State of Social Media
Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategy and content. Gary will talk about how social media drives results and how it is no longer a society where marketers can force their message upon you with no regard to creating context. Companies have to love their customer first. With the emergence of Facebook, Twitter, Tumblr, Instagram and Pinterest, brands and individuals must also learn how to speak the native language of those platforms in a way that will create context with the end consumer and eventually convert.
|Closing RemarksRob Bailey, CEO, DataSift|
|2:30 pm-3:00 pm||Networking and Book Signing|